WKD

There's nothing like a healthy dose of male chauvinism. With this campaign for WKD - a premixed alcoholic soda - I definitely had to get in touch with my insensitive side. A UK brand that was launching in Australia, WKD was marketed towards young guys and included a print/poster campaign as well as a range of on-premise promo items such as drink coasters and soap dispenser stickers. Due to budget we went for a headline campaign, and this also allowed us to set the tone for the brand loud and clear. Note: the product tanked but we think that had more to do with the alcopop tax than the ads!









Soap dispenser sticker...



Drink coasters...pick a name, pick a career, enjoy...



Client: WKD
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Niccola Phillips
Creative Director: Andy Firth