Purina One

Purina One sits at the very top of Purina's pet food range. It's a really premium product, which was what we had to convey through these ads. While we had to stick to a celebrity endorsed testimonial campaign, we had fun thinking of a range of celebrities who might be a good fit. We ended up with four great personalities, all of whom are super high achievers in their various fields - from sport to hospitality. Most importantly they all had much loved pets and could give us a genuine endorsement. We shot the celebs with their pets in studio and interviewed each one to get a sense of their story (so I could write in their voices in a vaguely believable way!). Great fun to work on, and very successful in driving sales.









Client: Purina
Agency: Ogilvy Sydney
Writer: Emma Den-Ouden
Art Director: Lani Devine
Creative Group Head: Jo Sellars
Photographer: Danny Eastwood