LG

LG were launching a new TV with built in DVR, which allowed the user to pause, rewind and replay live TV. At the time it was a new concept so the client mandated a demonstration approach. Fortunately we managed to have a bit of fun with it none the less. The shoot included a live band and a mosh pit. Probably one of my favourite shoots of all time! The spot ran globally for over a year. Best moment was when my mum saw it on a gigantic screen in the middle of a shopping mall in Singapore. She finally believed I had a 'real job'.

LG TVC from Emma Den-Ouden on Vimeo.

Client: LG
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Directors: Patrycja Lukjanow
Creative Director: Rowan Dean
Head of Art: Simon Macrae
Production Company: Film Graphics
Director: Jonothan Nyquist