Cannabis Prevention

We received a brief from Cannabis Prevention which involved educating young guys on the fact that dope and sport don't mix. Rather than taking a hard line and telling them not to smoke, we took a more tactical approach and just reminded them that the two things don't mix - and smoking can compromise your sporting performance.



Client: National Cannabis Prevention & Information Centre
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Artur Weber
Creative Director: Joe Van Trump