Tourism NSW - Vivacity

Tourism NSW needed to develop a stand-out campaign to celebrate a series of events taking place throughout Summer. We named the festival Vivacity, and were lucky enough to have Juli Baller shoot our key image - a fantastical montage that represented all the types of entertainment this festival offered. The campaign had retail and brand components, and also included an interactive website.



Client: Tourism NSW
Agency: Ogilvy Sydney
Writers: Emma Den-Ouden and Jo Sellars
Art Directors: Lani Devine and Peter McDowell
Creative Group Head: Jo Sellars