Dove Summer Glow

While most of the Dove 'Campaign for Real Beauty' is done overseas and adapted for the Australian market, we were lucky enough to get the chance to make an Aussie TVC for Dove Summer Glow, a moisturising product with fake tan. The strategy behind this was to create a link between Dove Summer Glow and the weather, and create a weather report style 15 second spot to run during news programming. True to the Dove brand, we were not allowed to use models, but we found an amazing girl who was a natural in front of the camera. The TVC was supported by POS to reinforce the 'weather' message.

Dove Summer Glow TVC from Emma Den-Ouden on Vimeo.

Client: Dove
Agency: Ogilvy Sydney
Writer: Emma Den-Ouden
Art Director: Lani Devine
Director: Adam Blaiklock
Production Company: Flying Fish
Post Production: Cutting Edge