Sassi

A new deodorant for teenage girls, Sassi, was launched with a really visual campaign that embodied the freedom you feel wearing it. Instead of a usual ad-style ad (which teenagers often disregard) we took a more subtle approach with a combination of illustration and photography, which linked to the pack design. The url 'get sassi' worked as a call to action, and led to a dedicated sassi site which had a range of wallpapers and icons for girls to download. We also used msn sponsorship to increase brand presence online.







Client: Pharmacare
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Mo Shono
Creative Director: Andy Firth
Photographer: Montelbetti + Campbell