We sent out packages including the ICA's 'number one' icon made out of plasticine. Throughout the accompanying brochure, we used photographs of this red plasticine, modeled into a range of symbols (such as a plane, to represent travel). It was a fun way to show the flexibility and infinite possibilities that an ICA education provides.

Client: Institute of Chartered Accountants Australia
Agency: Rhodes Wingrove
Writer: Emma Den-Ouden
Designer: Ian Wingrove
Creative Director: Dale Rhodes
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