Institute of Chartered Accountants

People who think accountants are boring have not met the folk at ICA. I worked for these fantastic people while at Euro RSCG and also freelancing. They have developed a really nice clean brand and are not afraid to take a few risks. This project was a DM package that was sent to a select group of employers, encouraging them to "make more" of their employees by helping them study with ICA (a qualification that opens many doors and opportunities).

We sent out packages including the ICA's 'number one' icon made out of plasticine. Throughout the accompanying brochure, we used photographs of this red plasticine, modeled into a range of symbols (such as a plane, to represent travel). It was a fun way to show the flexibility and infinite possibilities that an ICA education provides.



Client: Institute of Chartered Accountants Australia
Agency: Rhodes Wingrove
Writer: Emma Den-Ouden
Designer: Ian Wingrove
Creative Director: Dale Rhodes