Census

In 2005, I was responsible for writing the entire Australian Census campaign. Obviously being a government job there were certain parameters, and it was very info-heavy. However using Ernie Dingo as our spokesperson allowed us to connect with a really diverse audience (i.e everyone) and get the job done without being too boring. Ernie featured in TVCs, a raft of press advertising and radio, which pulled together to create a nice simple and comprehensive campaign.







Client: Australian Bureau of Statistics
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Simon Macrae
Creative Director: Dale Rhodes