Bayer Animal Health

In 2009 we were briefed on a re-pitch for Bayer Advantage, a fast-acting flea product for cats and dogs. The 'fast' benefit has been done to death, so we took a different tact here with the campaign line: "Pets require patience. Advantage doesn't." Anyone who has ever had a pet understands this - while they're eternally endearing they are also at times very frustrating! It also gave us an excuse to use cute pictures of cats and dogs doing funny things, which (let's face it) is always going to be a winner for this market. The campaign didn't end up running but I still really like it.



Client: Bayer
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Darren Seddon
Creative Director: Joe Van Trump