The Insights CEO Lunches were a series of events hosted by the Havas network, where selected CEOs were invited to come and meet a range of celebrities. At each lunch CEOs would get to listen to (and meet) an interesting, high-profile person such as Jan Utzon or Tom Uren. Rather than fundraising, the ultimate goal of these events was to facilitate networking and generate business connections for the Havas network.
We created the first two invitations in the series, firstly a lunch to meet Jan Utzon - son of Jørn Utzon, the architect who designed the Sydney Opera House. This was to discuss Jan's plans for a new renovation of the House. We sent each invitee a personalised hard hat, with an etched in metal tag inviting them to "meet the man who's about to renovate the House". Each one was hand-delivered and the acceptance rate was huge.
The second lunch gave guests the opportunity of meeting Tom Uren. The idea of this invitation was to convey the fact Uren has made a huge 'impression' on Australian history in various ways. So, for the invite, we asked Mr Uren to create 100 original handprints (which he signed) - one for each invitee. These prints were sent out in a custom made embossed box, inviting people to "meet the man who has made his mark on Australia". Still not sure Mr Uren much enjoyed having his hands coated in paint... but he was a great sport. And once again, the invitations and lunch were a huge success.
Client: The Havas Network
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Patrycja Lukjanow
Design Director: Ian Wingrove
Producer: Boo Mitchell
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