Vectavir

Vectavir was a new cold sore cream being launched by Novartis to compete with Zovirax. The brief was to focus on the positives associated with being cold sore free, instead of the negatives associated with actually having them (which is what Zovirax campaigns usually do). We developed a series of posters showing unsuspecting victims who had been smothered in kisses by some happy, cold-sore-free soul. This kiss visual became the symbol for Vectavir and was applied to all kinds of Point of Sale and promotional materials.







Client: Novartis
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Patrycja Lukjanow
Creative Director: Rowan Dean
Photographer: Cris Cordeiro