University of New England

In the tertiary education category, it's quite hard for brands to differentiate themselves - after all, most universities appear to offer much the same thing. So when University of New England (UNE) came to us asking to stand out, we took them at their word. This resulted in the 'Little Boxes' campaign, which revolves around the 'sameness' of the world (and many other unis) and presented UNE as a means of escaping this kind of future. This campaign was intended to appeal to real individuals, who want more than just an 'ordinary' life... and thus, and well suited to the unique kind of learning experience that UNE provides. While not necessarily a ground breaking idea, this campaign is quite unique for the category and has definitely given UNE a point of difference over their competitors.



Client: University of New England, Armidale
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Darren Seddon
Creative Director: Joe Van Trump