Volvo XC90 Diesel TVC from Emma Den-Ouden on Vimeo.
Client: Volvo
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Patrycja Lukjanow
Creative Director: Dale Rhodes
Animator: Scotty Wilcox
Saturday, July 24, 2010
Volvo XC90 Diesel
Volvo was launching a new model of one of their existing cars – the XC90 Diesel. It was the diesel-run aspect that made this car different from competitors, so that’s what the client wanted to focus on. The ‘evolution’ idea came from the fact that this car is a new evolution of an existing model, and idea of using a botanical style book gave us a way of getting in all the car’s features without it feeling like a normal car ad. We developed TV, print and collateral under this umbrella idea.
Client: Volvo
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Patrycja Lukjanow
Creative Director: Dale Rhodes
Animator: Scotty Wilcox
Client: Volvo
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Patrycja Lukjanow
Creative Director: Dale Rhodes
Animator: Scotty Wilcox
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