Friday, July 16, 2010

Tourism NSW - Retail

During my time at Ogilvy I was the head writer for all the Tourism NSW retail work. It's not the stuff to set the world on fire, but it certainly inspired a lot of people to take holidays around our beautiful state - so I guess it was effective! There was a high volume of work with this client, and on average I produced a TVC and several print ads in the course of a week. Here are a few examples.







Client: Tourism NSW
Agency: Ogilvy Sydney
Writer: Emma Den-Ouden
Art Director: Lani Devine
Creative Group Head: Jo Sellars

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