Australian Hearing

Australian Hearing needed a new brand campaign to communicate what they could offer to people with hearing loss. This was a nice opportunity but not as straight forward as it seems. Not only is hearing loss a sensitive subject, the demographic who typically suffer from it are 60 years plus. Obviously our campaign had to appeal to, and be easily understood by, this audience without offending or patronising them... which meant walking a pretty fine line. We ended up working off a very simple insight everyone could relate to - the fact that over time hearing 'fades'. A visual fading device was used to represent how this happens so gradually, people may not even realise. These had to work for all different multicultural audiences too, hence the translations (sadly I don't actually speak vietnamese!).







Client: Australian Hearing
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Artur Weber
Creative Director: Joe Van Trump
Photographer: David Knight
Post Production: Cave