Tourism NSW - Vivacity

Tourism NSW needed to develop a stand-out campaign to celebrate a series of events taking place throughout Summer. We named the festival Vivacity, and were lucky enough to have Juli Baller shoot our key image - a fantastical montage that represented all the types of entertainment this festival offered. The campaign had retail and brand components, and also included an interactive website.



Client: Tourism NSW
Agency: Ogilvy Sydney
Writers: Emma Den-Ouden and Jo Sellars
Art Directors: Lani Devine and Peter McDowell
Creative Group Head: Jo Sellars

Sassi

A new deodorant for teenage girls, Sassi, was launched with a really visual campaign that embodied the freedom you feel wearing it. Instead of a usual ad-style ad (which teenagers often disregard) we took a more subtle approach with a combination of illustration and photography, which linked to the pack design. The url 'get sassi' worked as a call to action, and led to a dedicated sassi site which had a range of wallpapers and icons for girls to download. We also used msn sponsorship to increase brand presence online.







Client: Pharmacare
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Mo Shono
Creative Director: Andy Firth
Photographer: Montelbetti + Campbell

Dove Summer Glow

While most of the Dove 'Campaign for Real Beauty' is done overseas and adapted for the Australian market, we were lucky enough to get the chance to make an Aussie TVC for Dove Summer Glow, a moisturising product with fake tan. The strategy behind this was to create a link between Dove Summer Glow and the weather, and create a weather report style 15 second spot to run during news programming. True to the Dove brand, we were not allowed to use models, but we found an amazing girl who was a natural in front of the camera. The TVC was supported by POS to reinforce the 'weather' message.

Dove Summer Glow TVC from Emma Den-Ouden on Vimeo.

Client: Dove
Agency: Ogilvy Sydney
Writer: Emma Den-Ouden
Art Director: Lani Devine
Director: Adam Blaiklock
Production Company: Flying Fish
Post Production: Cutting Edge

WKD

There's nothing like a healthy dose of male chauvinism. With this campaign for WKD - a premixed alcoholic soda - I definitely had to get in touch with my insensitive side. A UK brand that was launching in Australia, WKD was marketed towards young guys and included a print/poster campaign as well as a range of on-premise promo items such as drink coasters and soap dispenser stickers. Due to budget we went for a headline campaign, and this also allowed us to set the tone for the brand loud and clear. Note: the product tanked but we think that had more to do with the alcopop tax than the ads!









Soap dispenser sticker...



Drink coasters...pick a name, pick a career, enjoy...



Client: WKD
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Niccola Phillips
Creative Director: Andy Firth

Shoe Therapy

Every girl loves shoes... but while we all know they are the solution to all the world's problems, no one had ever done a campaign to celebrate this! So Niccola and I developed this series of posters for our client Pratten Accessories, a boutique shoe store in Sydney's Paddington. Such a big hit, customers were even asking for copies!







Client: Pratten Accessories
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Niccola Phillips
Photographer: Mel Koutchavlis

Vectavir

Vectavir was a new cold sore cream being launched by Novartis to compete with Zovirax. The brief was to focus on the positives associated with being cold sore free, instead of the negatives associated with actually having them (which is what Zovirax campaigns usually do). We developed a series of posters showing unsuspecting victims who had been smothered in kisses by some happy, cold-sore-free soul. This kiss visual became the symbol for Vectavir and was applied to all kinds of Point of Sale and promotional materials.







Client: Novartis
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Patrycja Lukjanow
Creative Director: Rowan Dean
Photographer: Cris Cordeiro

Institute of Chartered Accountants

People who think accountants are boring have not met the folk at ICA. I worked for these fantastic people while at Euro RSCG and also freelancing. They have developed a really nice clean brand and are not afraid to take a few risks. This project was a DM package that was sent to a select group of employers, encouraging them to "make more" of their employees by helping them study with ICA (a qualification that opens many doors and opportunities).

We sent out packages including the ICA's 'number one' icon made out of plasticine. Throughout the accompanying brochure, we used photographs of this red plasticine, modeled into a range of symbols (such as a plane, to represent travel). It was a fun way to show the flexibility and infinite possibilities that an ICA education provides.



Client: Institute of Chartered Accountants Australia
Agency: Rhodes Wingrove
Writer: Emma Den-Ouden
Designer: Ian Wingrove
Creative Director: Dale Rhodes