Cerebral Palsy

One of the jobs I have been luckiest to ever work on was a recent short film for the Cerebral Palsy Foundation. The purpose of this film was to give viewers a glimpse into what life is like for families living with cerebral palsy, and help raise funds for therapy services and research.

We felt that this subject wasn't one to be trivialised, and it was really important to me to convey the message in a way that was honest, sensitive and respectful. So instead of trying to write something (and risking it becoming contrived) I decided to take an organic, doco-style approach.

With this film, we told the story of Lia and her family. Lia is an identical twin - but while she was born with cerebral palsy, her brother Andrew was not. These twins and their parents are the most amazing family I think I have ever met. Getting to know them, and creating a film that shows the grace and strength with which they manage Lia's cerebral palsy, is something I am proud to have done. The film is shown at fundraising events and so far has raised hundreds of thousands of dollars. Hopefully it will continue to do so.

Lia's Story from Emma Den-Ouden on Vimeo.

Client: Cerebral Palsy / The Spastic Centre
Agency: LOUD Sydney
Creative: Emma Den-Ouden
Director: Tom Spark
Producer: Caroline David
Production Company: Flying Fish

Dove Summer Glow

While most of the Dove 'Campaign for Real Beauty' is done overseas and adapted for the Australian market, we were lucky enough to get the chance to make an Aussie TVC for Dove Summer Glow, a moisturising product with fake tan. The strategy behind this was to create a link between Dove Summer Glow and the weather, and create a weather report style 15 second spot to run during news programming. True to the Dove brand, we were not allowed to use models, but we found an amazing girl who was a natural in front of the camera. The TVC was supported by POS to reinforce the 'weather' message.

Dove Summer Glow TVC from Emma Den-Ouden on Vimeo.

Client: Dove
Agency: Ogilvy Sydney
Writer: Emma Den-Ouden
Art Director: Lani Devine
Director: Adam Blaiklock
Production Company: Flying Fish
Post Production: Cutting Edge