Cerebral Palsy Alliance

On 8 Feb 2011, The Spastic Centre changed its name to the Cerebral Palsy Alliance. To help promote this fact, they launched a mass acquisition campaign. It consisted of TVCs, press and a comprehensive facebook page - all of which combined to help give people a real insight into the lives of families living with Cerebral Palsy. The idea was to to educate people about cerebral palsy and create empathy for the cause by capturing real people telling their real stories.







The TVCs ran nationally as 90, 60, 45 and 30 edits. They were shot using all real people and for the most part, their words are not scripted.



The facebook page allowed people to get to know the families further, by viewing longer interviews. They can also interact with the brand and find out more information.

https://www.facebook.com/cerebralpalsyalliance


Writer: Emma Den-Ouden
Art Director: Mo Shono
Production Co: Flying Fish
Director: Matt Tomaszewski
Producer: Renae Begent
Photographer: David Knight

Cerebral Palsy

One of the jobs I have been luckiest to ever work on was a recent short film for the Cerebral Palsy Foundation. The purpose of this film was to give viewers a glimpse into what life is like for families living with cerebral palsy, and help raise funds for therapy services and research.

We felt that this subject wasn't one to be trivialised, and it was really important to me to convey the message in a way that was honest, sensitive and respectful. So instead of trying to write something (and risking it becoming contrived) I decided to take an organic, doco-style approach.

With this film, we told the story of Lia and her family. Lia is an identical twin - but while she was born with cerebral palsy, her brother Andrew was not. These twins and their parents are the most amazing family I think I have ever met. Getting to know them, and creating a film that shows the grace and strength with which they manage Lia's cerebral palsy, is something I am proud to have done. The film is shown at fundraising events and so far has raised hundreds of thousands of dollars. Hopefully it will continue to do so.

Lia's Story from Emma Den-Ouden on Vimeo.

Client: Cerebral Palsy / The Spastic Centre
Agency: LOUD Sydney
Creative: Emma Den-Ouden
Director: Tom Spark
Producer: Caroline David
Production Company: Flying Fish