Australian Hearing

Australian Hearing needed a new brand campaign to communicate what they could offer to people with hearing loss. This was a nice opportunity but not as straight forward as it seems. Not only is hearing loss a sensitive subject, the demographic who typically suffer from it are 60 years plus. Obviously our campaign had to appeal to, and be easily understood by, this audience without offending or patronising them... which meant walking a pretty fine line. We ended up working off a very simple insight everyone could relate to - the fact that over time hearing 'fades'. A visual fading device was used to represent how this happens so gradually, people may not even realise. These had to work for all different multicultural audiences too, hence the translations (sadly I don't actually speak vietnamese!).







Client: Australian Hearing
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Artur Weber
Creative Director: Joe Van Trump
Photographer: David Knight
Post Production: Cave

Vectavir

Vectavir was a new cold sore cream being launched by Novartis to compete with Zovirax. The brief was to focus on the positives associated with being cold sore free, instead of the negatives associated with actually having them (which is what Zovirax campaigns usually do). We developed a series of posters showing unsuspecting victims who had been smothered in kisses by some happy, cold-sore-free soul. This kiss visual became the symbol for Vectavir and was applied to all kinds of Point of Sale and promotional materials.







Client: Novartis
Agency: Euro RSCG
Writer: Emma Den-Ouden
Art Director: Patrycja Lukjanow
Creative Director: Rowan Dean
Photographer: Cris Cordeiro

Sydney IVF

Fertility is quite a sensitive subject to broach. So with this campaign for Sydney IVF we did our homework to really understand the mindsets of couples who were trying to conceive, and tried to take a sensitive approach. Using a clean, headline-driven style, we created a brand campaign that would be recognisable, and most importantly connect with the people we wanted to reach. Developed in 2005, this campaign is still running five years later.







Client: Sydney IVF
Agency: Euro RSCG
Writer: Emma Den-Ouden
Designer: Ian Wingrove