News Limited 'One Degree'

Three years ago, News Limited made a commitment to reducing their environmental impact. In 2010, they were proud to announce that their carbon footprint was zero. They briefed us to create a print campaign to run in all News Limited media, to promote this fact and inspire other companies to do the same. The idea had to link to News Limited's internal program '1 degree', which gives people practical ways to be environmentally responsible at work.







Client: News Limited
Agency: Republic of Everyone
Writer: Emma Den-Ouden
Art Director: Ian Masek
Creative Director: Ben Peacock