RailCorp

RailCorp wanted to do an internal communications campaign to inform employees about their Drug & Alcohol Policy. As a company with a zero tolerance policy, RailCorp is obviously pretty strict on this issue, however we didn't want to be total 'fun police'. To achieve this, we came up with a simple, really straight visual approach that showed the consequences of drugs and alcohol at work - so instead of simply telling people not to do it, we gave them reasons why.





Client: RailCorp
Agency: LOUD Sydney
Writer: Emma Den-Ouden
Art Director: Darren Seddon
Creative Director: Joe Van Trump